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Good News
Thursday, May 21, 2009
Thursday, May 7, 2009
SOL creative
Ray Agishi
Design Team 2
Creative Brief
Client Name: SOL (Seasonal/ Organic/ Local)
Date: April 28, 2009
Project Name: SOL Name Treatment
Product: Identity Package
Project- I will be designing a logo and other promotional items for the client and work with the interior designer as well as the chef for crossing palettes.
Objectives- Sol offers fast food that is seasonal, organic and local to the public. The restaurant features a casual communal dining environment and is open to all.
Target Audience: Here are some adjectives that describe the client demographics and psychographics. The clients also enjoy live shows, baseball, wine, martinis, casual and designer goods. Taste in music seem to vary from new age, down-tempo to contemporary. Male, female, 20’s -40’s, business professional, upscale, metropolitan, single, married and family.
Clients are health conscious everyday people that want food fast and conveniently. After experiencing Sol, the customers will feel the friendly vibe and be able to return back to their daily routine, remember the good food and will want to return.
After conceptualizing about the logo direction, I have chosen a few out of the many thumbnails. I like the simplicity of some and the details in the others. I wanted to keep it fun and not so serious. I decided to use soft organic shapes and lines that are found in nature.
Wednesday, April 29, 2009
Concept Board
Lightbox. Color changes from yellow-pink-purple--blue with light intensity. Low light= yellow Medium light= pink High light= purple/blue |
3form 100 Percent® is made from 100% post-consumer recycled high density polyethylene. With over 1000 milk bottles going into each panel, it can help projects earn up to 2 LEED credits for recycled content (4.1 & 4.2). Base: A truly refined material made from 100% raw recycled waste. With contemporary colors and a sleek shimmer, 100 Percent Base is at home in any installation. http://www.3-form.com/materials-100_percent.php Top Left Wave wall. Can be used as a focal point, primarily behind host desk. Can be painted with any color. (with no VOC paint) Recycled material. |
Pattern name | Letters 462560 by Gunnar Aagaard Andersen, 1955 |
Application | Contract Seating |
Content | 80% Wool, 20% Nylon |
Backing | Cotton |
Approximate Bolt Size | 32 yards (29m) |
Width | 55" (140cm) |
Repeat | 33 1/4" V, 13 3/4" H / 84.5cm V, 34.9cm H |
Durability | 50,000+ cycles, Martindale method |
Flammability | This textile meets all appropriate flammability requirements, including California Bulletin #117 and NFPA 260, and is compatible with California Bulletin #133. |
Lightfastness | 40+ Hours |
Maintenance | S-Clean with mild, water-free dry cleaning solvent. Detailed Cleaning Guidelines |
Note | Shown Railroaded |
Reduced Environmental Impact | Environmentally Improved Manufacturing Process: heavy metal free dyes Reduced Emissions: Indoor air quality certified under the Greenguard for Children & Schools Program, complies with CA Section 01350 requirements for schools and accepted for CHPS Low-Emitting Materials credits. www.greenguard.org |
US Price | $88.00 |
Pattern name | Article 458600 |
Application | Contract Seating |
Content | 100% Vinyl |
Finish | Permablok 3® |
Backing | Hi-Loft™ Polyester |
Approximate Bolt Size | 30 yards (27m) |
Width | 54" (137cm) |
Durability | 400,000+ double rubs |
Flammability | This textile meets all appropriate flammability requirements, including California Bulletin #117, NFPA 260, NFPA 701, FAR 25.853 (a), FMVSS 302, Boston Fire Code, and Port Authority of New York and New Jersey specifications. |
Maintenance | W-Clean with water-based cleanser. Detailed Cleaning Guidelines |
US Price | $24.00 |